Bridal make up has to be made by a good professional, since several aspects have to be taken into account to make a successful job:

- Lights: This is an aspect of utmost importance. A wedding may take place during morning or afternoon. Season of the year is also important to consider (fall, winter, spring or summer). This data is very important due to the different sunlight incidence at each season. Make up tones have to match the light at that particular moment.

- Graphic memories: Greasy foundations, pearly and strong shadows and shiny lipsticks have to be avoided. Unwanted shiny elements simply scream out of photos and videos.
- Duration of the wedding: Make up has to last impeccable during all the celebration. During the wedding, little incidents as tears, kisses and touches shall deteriorate make up. So it has to be refreshed with the same translucent powder and lipstick originally used.